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Use footprint data to quantify the impact of your green products and services

Product footprint data | Climate impact visualization | GHG reporting | Climate engagement

Get product footprint data

Quantify the footprint of your green offerings: goods, services, and behaviours.

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Educate your users

Calculate and compare footprints, visualise your impact, and track change.

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Simplify GHG reporting

Automate GHG reporting through integrations with established IT platforms.

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See what our customers have done


One of Norway’s largest newspapers.

Aftenposten needed to increase climate literacy and communicate on climate topics in a more personal manner.

They used Ducky’s data to implement their own climate calculator showing users their climate footprint in great detail. It included comparisons to the average Norwegian to help users understand where they’re making a difference, and where they’re lagging behind.

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An innovative reuse platform to enable customers to buy, sell and repair furniture.

Gogood wanted to show customers how much impact they’re having by using their platform.

They used Ducky’s calculations to quantify the footprint of new office furniture, and the footprint reduction achieved by selling it used, or refurbishing and reselling. Gogood could create the reports they needed to help keep customers on top of the positive environmental impact of their collaboration.

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An alliance of 12 local banks, comprising one of the largest banking brands in Norway.

Sparebank 1 wanted to be ahead of the curve when it comes to sustainability and work on their handprint.

They used Ducky to calculate the footprint of all of the transactions of their users. They also use our communication tools, helping users better understand what their emissions amount to, and compare their footprint to the average Norwegian's.

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Our ambition from this collaboration is to work towards the UN’s sustainability goals. We must help our customers to contribute every day at home and at work, and we must collaborate with other businesses and the public sector to create a real social change.

Portrait of Mette Nygård Havre
Mette Nygård Havre

Sustainability manager,


Finally, a concrete and very effective climate measure that we as a bank can implement together with our customers. It is consent-based and through our customers’ behavior change we can contribute towards meeting our climate goals. I have great faith that the rest of Bank Norway will join us so that together we can create change and spread this knowledge to the rest of the world!

Portrait of Jan Eilert Nilsen
Jan Eilert Nilsen

Sustainability manager,

Sparebank 1 SMN

Klimakonkurransen was a great way to engage employees in the sustainability work, and to visualise how great of an impact the little choices we make every day has and what a great difference we can make together!

Portrait of Helene Moen
Helene Moen

Sustainability manager,

Akershus Energi

Data is the fuel that drives our mission


We create a high-quality carbon footprint by gathering data from many sources. Input-output analysis data are the basis, with lifecycle assessment data to fill in the important details. Statistical data from private and public sources is collated to obtain behavioral patterns. All this is gathered and run through our Calculator, to provide you with the best possible footprint for all applications.

Our Applied Research experts stay on top of the cutting edge of consumption-based emissions accounting - so you don't have to.

The science of calculating climate footprint is constantly evolving. It's getting more accurate and detailed every day, and so we work to keep delivering the most up-to-date data possible. We partner with relevant research organisations like RISE, and private partners like Telia who help us get the best possible data. On top of this data comes our state-of-the-art model for converting emissions multipliers and habit data into a uniquely complete climate footprint.

Our mission is to steer the world towards data-driven climate action, so delivering the best data is our highest priority.

Meet our Climate Data Analysts

Molly Bazilchuk, PhD
Molly Bazilchuk, PhD

Footprint modelling expert

Sam Perrin, PhD
Sam Perrin, PhD

Statistician and data aggregation expert

Siddhant Gupta, MSc
Siddhant Gupta, MSc

Emissions accounting expert

Frequently asked questions

Why does Ducky measure greenhouse gases in CO₂-equivalents?


In order to look at the effect of different greenhouse gases as a whole, we convert the amount of different gases to CO₂ equivalents, or kg CO₂e. This is a unit that takes into account both how much a type of gas contributes to warming and how long it stays in the atmosphere. Methane for instance has a much stronger heating effect than CO₂ but also breaks down relatively quickly in the atmosphere. In sum, 1 kg of methane emitted corresponds to 25 kg CO₂e emitted.

What is the problem with focusing on direct emissions?


Through international agreements, the countries of the world have set great ambitions to reduce direct emissions. The risk is that the measures taken in rich regions may be ineffective, and in some cases lead to an equivalent increase in emissions in regions where industry is growing rapidly. Especially if control and reporting systems are weak. This is why we must also set up consumption-based climate accounts, especially for rich regions.

What is a footprint and what does it have to do with emissions?


A footprint is a number that describes how much a person's lifestyle affects the planet. Ducky focuses on climate footprints, where we measure people's contributions to global warming. Other footprints, such as land use and water consumption, are also important when it comes to sustainability.
Climate footprint is the sum of direct and indirect emissions associated with a person - a personal and consumption-based climate account. You must first understand your own footprint in order to find out which climate measures you can do that might have a great effect.

Why is the footprint on Ducky different from what I've seen before?


Since there is no industrial or academic standard for climate footprints, other calculations will vary from ours. The databases and the reference year of the data used in the calculations can also affect results. Fortunately the world is moving in the right direction and newer data often gives both higher precision and lower footprints.

Why doesn’t Ducky offer carbon offsetting services?


There are many schemes where you can pay someone in exchange for promises of emission cuts. Documentation and regulation of such promises are generally lacking. Read more about carbon offsetting and renewable energy guarantees of origin.

Which countries is Ducky available in?


Datasets are currently available for Norway, Japan and the UK. This means that our calculations are based on country-specific emissions and local statistical data. For Norway we also have fine-grained footprint baseline numbers and some additional output options.
We can quite add coarse-grained data sets further up in the hierarchy. This means if we add for instance averages for Europe, this will be used for all countries in Europe except where we have more details (currently Norway and UK).


We would love to have a chat with you.