Industry: Creative Agency
Location: Perth, Australia
Number of co-workers: 8
A brand and experience agency – for a brighter future
Anthologie is driven by purposeful brands: “who believe commercial success and positive social impact are cut from the same business strategy. Doing good while doing well is the new smart, and now is the time for it.”
While that message resonates well with what they are doing as a business, it’s supported by a team of all around passionate folks who want to make a positive difference in the world.
And things got pretty competitive when their team went head to head in a three week Ducky Climate Challenge.
No more couch potatoes!
…was the tagline of their climate challenge and they were ready to kick some ass for the environment and sustainability. And go, go, go they went the little hot potatoes!
Anthologie already had monthly climate initiatives in place when they contacted us to run a climate challenge. Matteo had been appointed the company’s climate lead, and was looking for a solution that could crown April’s climate champion of the month.
The Potato Award: Reloaded went on for three weeks, with two teams competing against each other to make the highest number of climate-friendly choices each day (and the least amount of carbon emissions). And what an amazing contribution they made to the climate!
As a small team with only 8 employees, Matteo made sure everyone was together before the challenge started. He decided to launch the challenge in a joint meeting they normally have every Friday. And to set the teams up for success it was important to clarify what Ducky was and what the expectations were. The challenge kicked-off the following Monday.
There were a few things Matteo was looking for when he wanted to engage the team in a brand new climate initiative:
- Measure their impact in exact numbers,
- Starting a positive conversation about climate change,
- and raising awareness for what individuals can achieve, on their own and together.
The main benefit was that: as a project leader Matteo didn’t have to lead the initiative all by himself, but could invite everyone to participate on one platform with their individual efforts. In this way everyone could follow how they progressed toward goal – in real-time.
Anthologie designed their own cover image as a personal touch on their challenge.
Read their blog post Anthologie goes Ducky for sustainability.
8
757
426
Teams ‘Climax’ and ‘Tomorrow, Bitch’ battled it out to be crowned Anthologies April sustainability champions.
More success stories
The National School Climate Championship 2020
The National Schools Championship this January saw eleven counties, fifty one schools and over 11,000 students compete. Participants saved enough CO2e in two weeks to roughly equal to driving a fossil car 2.5 round trips from the Earth to Moon. But most importantly the championship once again proved that no matter how young or old you are, you can do something to help with climate change.
The Plastic Challenge
If all Norwegians copied what the participants in The Plastic Challenge did, we would have reduced plastic bags by more than 10 million, single use coffee cups (and lids) by more than 1 million and picked up more than 260 tons of plastic – in just two weeks.
Alcoa Climate Championship 2019
FEE Norway and Green Flag ran the Alcoa-Klimamesterskap 2019. In two weeks pupils at 7 high schools in Agder and Nordland reduced Co2e-emissions equivalent to a passenger flight flying 3 times around the earth.
Climate Shout 2019
A kindergarten took first place in Norway’s first unofficial Climate Championship. On the 30th of August, thousands of people around Norway shouted for political action for the climate. For ten companies this wasn’t enough, and followed with a two-week Championship.
NTNU Travel Pledge 2019
Night-train to Oslo? Bike to work? Or on foot home from a fotball match? Some took things further than others when NTNU started their one year Ducky Campaign this spring, to motivate their employees to travel less and more environmentally-friendly.
Firda High School
More than 100 pupils at Firda VGS participated in a Climate Challenge. Because the pilot was so successful, the school will now join 10 other schools in Sogn & Fjordane County to compete in the first National Climate Championship in January 2020.
Ready to get started?
Get started with the Climate Challenge, or get in touch with us to learn more about your options.