- You don't have to be a rocket scientist to cut plastic waste!

Ducky Success Story | Future in our hands

Industry: Non-governmental organization

Place: Norway

Total participants: 180

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If all Norwegians copied what the participants in The Plastic Challenge did, we would have reduced plastic bags by more than 10 million, single use coffee cups (and lids) by more than 1 million and picked up more than 260 tons of plastic – in just two weeks.

The Plastic Challenge is a collaboration between Future in our hands (FIVH) and Ducky.eco with a goal of mobilizing households to reduce plastic consumption, and impact politicians and industry to do the same.

133 families from Oslo, Kristiansand, Trondheim, Tromsø and Lillehammer competed in the challenge. With Ducky, participants got access to 33 activities they could do to break free from plastics in their everyday.

Breaking free from plastic is easy. You don’t have to be a rocket scientist to cut your plastic waste.
Gabriela Kazimiera Warden
Participant, The Plastic Challenge 2019

Gabriela and Agnieszka took first place in Trondheim and were the best at cutting plastic waste

Gabriela Kazimiera Warden and Agnieszka Wesolowska was the best household in Trondheim. In just two weeks they did a total of 526 big and small actions to cut plastic consumption and plastic waste.

«Breaking free from plastic is easy. You don’t have to be a rocket scientist to cut your own plastic waste,» says Gabriela in an interview to Adresseavisen.

The couple chooses grocery stores that sell vegetables without packing wrapping, buy rice and grains in bulk at Etikken in Trondheim.

Here are some tips from Gabriela and Agnieszka:

  • Always carry shopping bags,
  • Use beeswrap instead of plastic wrap,
  • Take your own bread bag,
  • Use bamboo straws
  • Always bring a multifunctional reusable coffee cup and water bottle,
  • Take public transport!

Photo by Terese Samuelsen, local coordinator, Future in our hands Trondheim.

Individual measures are necessary

Plastic is a complex, global and structural problem that we as individuals unfortunately cannot solve alone. But even with a plastic problem so large and pervasive that changes at a system level is crucial, individual measures are also necessary. In fact, as individuals we are responsible for a significant portion of the overconsumption and plastic waste.

Gabriela studies materials technology at NTNU, and has written a paper on plastics.

«Plastic is a fantastic product if used the right way,» says Gabriela. «The problem is that we have become too accustomed to single-use plastic. When we were kids, everybody used single-used plastic. And it’s hard to stop something you’ve gotten so used too.»

«If everybody just stopped thinking “just me” or “just a straw”, we might see a big change.»

Photo by Terese Samuelsen, local coordinator, Future in our hands Trondheim.

What can you do?

You don’t have to participate in The Plastic Challenge to reduce plastic consumption and plastic waste. Here are some simple things you can do in your everyday that contributes a lot:

  • Leave the car. Did you know that tire wear is the biggest source of microplastics emissions in Norway? By leaving your car, and choose walking, cycling or public transportation when possible, you contribute to the reduction of microplastics in nature.
  • Always bring a reusable cup. More and more cafés give you a discount if you bring your own reusable cup. The coffee will also stay warmer for longer and you contribute to reduced consumption of single-use cups and lids.
  • Plan your grocery shopping. Then you can bring your shopping bags and re-usable containers when you buy fresh food. This is how you reduce the consumption of plastic bags and -wrapping wherever you can.
  • Plastic free meals. Are you up for the challenge of making a plastic free meal?
  • Plastic smart laundry. Most of our clothes are made from – or with – plastics. In a load, one piece of clothing kan release as much as 1900 micro plastic particles! An easy way to stop this is reducing the amount of laundry, and be conscious of the way you wash when you have to run a load.
  • Push politicians and industry. In The Plastic Challenge participants sent Facebook messages and emails to businesses, politicians and the waste industry with an encouragement to reduce overall plastic consumption and to improve waste systems. It’s not as hard or scary as it sounds like, and it has a big impact – consumer power does work!
The plastic challenge
For almost a year I’ve been working on The Plastic Challenge – and WHAT an incredible effort people make!
Sandra Sotkajærvi
Project Leader, Future in our hands



21 210

Climate actions logged

6 711

Kg CO2e saved

133 households competed about being best at cutting plastics for 2 weeks.

Large amounts of plastic has been cut

Over a two-week period, 133 households have contributed to:

  • Reducing consumption of plastic bags by 927,
  • Reduced consumption of disposable plastic bottles by 1365,
  • Said «no thank you» to unnecessary plastic products 902 times,
  • Had 654 plastic free meals,
  • Fixed 91 products of/with plastic instead of buying new,
  • Reduced consumption of single-use cups and lids by 1173,
  • Encouraged politicians and industries to reduce plastic consumption, prevent plastic from being misaligned and improve our waste system 533 ganger,
  • Picked up more than 1400 plast products on the loose,
  • And organized 20 plastic free events.


Plastics creates engagement!

We have found that people want to help solve the plastic problem. And they’re willing to do a lot to change their own habits everyday to contribute. Maintaining a positive focus on solutions, alternatives and how to contribute works. Still, more work is needed to find ways to calculate and make visible savings from plastic initiatives, influencing politicians and businesses to join in. This project is financed by Handelens Miljøfond and Bymiljøetaten in Oslo Municipality.

Ducky and Future in our Hands want to continue the collaboration and have more exciting plastic projects coming in 2020.


Read more about The Plastic Challenge 2019:


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