“We chose Ducky to make sustainability even more relevant to us.”

Success story | Ruter

Industry: Public Transport

Locations: Oslo and Akershus County, Norway

Number of co-workers in 2018: 250

Number of boardings in 2017:371 million

Green Flag Certified

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Ruter is your city bus, regional bus, tram, metro, local train and ferry in Oslo and the surrounding county, Akershus. Their ambition is for public transport to be emission free by 2028, and to be a leader for other public transport companies both in Norway and internationally.

Ducky is a great tool for engaging employees, when reinforcing internal strategies regarding sustainability.
Kia Luise Klavenes
Partner, Pure CSR Consulting AS

The Challenge

Articulating, discussing and bringing the company’s work with the UN Sustainability Goals into strategic company decisions is a priority at Ruter, yet they struggled to do this properly. “The work with UNs Sustainability Goals is very important to really understand and make decisions based on the whole and comprehensive use we create for society,” says Rune Pedersen, CFO at Ruter.

The Solution

Ruter was already collaborating with Pure CSR when they decided to do the climate challenge to amplify their work on sustainability. Together with Pure they highlighted 8 SDGs where Ruter could contribute the most, and set internal goals to increase their positive impact and strengthen their core business.

It was essential to involve and bring out the engagement for this work directly from their 250 employees. “We need to understand that it’s about everyone’s action. If we manage to engage people to take action in their everyday life, then we can be the spearhead we want to be in the green shift,” says Eirik Andersen, Leader for Communication at Ruter.

During the kick-off in May 2018, and the following week, all employees were invited to share their ideas for how Ruter could contribute towards the SDGs, whilst starting the climate challenge. For one week, Ruter’s most important stakeholders laid out their sustainable actions, saving the time they would otherwise spend communicating complex sustainability strategies throughout the company and gather insights for annual reports.

The challenge was able to break down silos by bringing all co-workers into one place to take sustainable action and show their positive impact together. Furthermore, it made the sustainability strategy accessible to everyone in the organization.

We need to understand that it’s about everyone’s action. If we manage to engage people to take action in their every day life, then we can be the spearhead we want to be in the green shift.
Eirik Anderson
Leader Communication, Ruter

169

Participants

7 206

Climate actions logged

8 426

Kg CO2e saved

26 teams competed on saving the most CO2e within 8 days.

An additional fun fact:

  • Ruter was the first to make short ambassador movies to encourage participation. They showed they videos at their internal kick-off event.

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