“The level of participation and engagement was way above our expectations!”

Success story | Ikea Norway Internal Campaign

Industry: Retail

Participating Stores: 9

Participating Employees: 400

External Campaign:

Start at Home

Visit Website

IKEA, the Swedish founded furniture retailer company with 355 stores in 29 countries, has a real opportunity to make an environmental difference. A responsibility they take seriously through making sure that not only their own operations run sustainably, but also by helping and inspiring their millions of customers to make more sustainable choices.

With the Start at Home campaign, IKEA Norway wanted to demonstrate how their customers could reduce their climate footprint from their households by 25% with simple actions. Obviously, this needed to be demonstrated by the employees first in this internal IKEA challenge.

We were totally blown away by the success of this campaign.
Jorunn Stokke Aamodt
Project Leader, IKEA Norway.

It’s not easy seeing what we as individuals can do every day to be more sustainable. This is why IKEA chose to start their long-term work with sustainability making millions of employees and customers more aware of how to reduce their personal environmental impact through easy initiatives in their own homes.

IKEA, therefore, challenged all their employees in Norway to a three-week competition in November 2016 to learn about and perform as many climate activities as possible in their everyday lives. The challenge spurred dialogue about climate change and humor connected to daily climate activities. Social ambassadors at every store had a great impact on spreading and communicating the campaign and recruiting participants.

It’s important for IKEA that they use their position to inspire millions of people to live more sustainably at home. Starting with company operations and employees was only natural. Only more can be achieved by involving employees and customers.

If many people do a little, we can all make a big difference for a more sustainable future.

The level of participation and engagement in our internal challenge was way above our expectations. I really believe the Ducky platform is exactly what we need to demonstrate the positive effect of us all working together.
Anders Lennartsson
Sustainability Manager, IKEA Norway

400

Participants

25 000

Climate actions logged

18 000

Kg CO2e saved

9 warehouses competed to save the most CO2e within 3 weeks.

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