“The level of participation and engagement was way above our expectations!”
Success story | Ikea Norway Internal Campaign
IKEA, the Swedish founded furniture retailer company with 355 stores in 29 countries, has a real opportunity to make an environmental difference. A responsibility they take seriously through making sure that not only their own operations run sustainably, but also by helping and inspiring their millions of customers to make more sustainable choices.
With the Start at Home campaign, IKEA Norway wanted to demonstrate how their customers could reduce their climate footprint from their households by 25% with simple actions. Obviously, this needed to be demonstrated by the employees first in this internal IKEA challenge.
It’s not easy seeing what we as individuals can do every day to be more sustainable. This is why IKEA chose to start their long-term work with sustainability making millions of employees and customers more aware of how to reduce their personal environmental impact through easy initiatives in their own homes.
IKEA, therefore, challenged all their employees in Norway to a three-week competition in November 2016 to learn about and perform as many climate activities as possible in their everyday lives. The challenge spurred dialogue about climate change and humor connected to daily climate activities. Social ambassadors at every store had a great impact on spreading and communicating the campaign and recruiting participants.
It’s important for IKEA that they use their position to inspire millions of people to live more sustainably at home. Starting with company operations and employees was only natural. Only more can be achieved by involving employees and customers.
If many people do a little, we can all make a big difference for a more sustainable future.
9 warehouses competed to save the most CO2e within 3 weeks.
More success stories
The National Schools Championship this January saw eleven counties, fifty one schools and over 11,000 students compete. Participants saved enough CO2e in two weeks to roughly equal to driving a fossil car 2.5 round trips from the Earth to Moon. But most importantly the championship once again proved that no matter how young or old you are, you can do something to help with climate change.
If all Norwegians copied what the participants in The Plastic Challenge did, we would have reduced plastic bags by more than 10 million, single use coffee cups (and lids) by more than 1 million and picked up more than 260 tons of plastic – in just two weeks.
FEE Norway and Green Flag ran the Alcoa-Klimamesterskap 2019. In two weeks pupils at 7 high schools in Agder and Nordland reduced Co2e-emissions equivalent to a passenger flight flying 3 times around the earth.
A kindergarten took first place in Norway’s first unofficial Climate Championship. On the 30th of August, thousands of people around Norway shouted for political action for the climate. For ten companies this wasn’t enough, and followed with a two-week Championship.
Night-train to Oslo? Bike to work? Or on foot home from a fotball match? Some took things further than others when NTNU started their one year Ducky Campaign this spring, to motivate their employees to travel less and more environmentally-friendly.
More than 100 pupils at Firda VGS participated in a Climate Challenge. Because the pilot was so successful, the school will now join 10 other schools in Sogn & Fjordane County to compete in the first National Climate Championship in January 2020.
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