A company where everyone is a leader.
We believe that all companies should only exist to meet societal needs. When a company is guided by these needs, the traditional hierarchy is no longer required.
We are a purpose driven company
In Ducky, our common purpose is contributing to a sustainable planet, and as co-workers we trust each other to perform all the tasks on our way because we follow our passion, and not because we are told to do so. We work toward positive societal change every day, and through collaboration we create amazing services and profit used to maximize our social value.
A meaningful workplace
When we started Ducky in 2014 we wanted an organisational structure that in itself impacts the world positively. A model that supports the innovation and creation of real, continuous change favoring a sustainable planet. A workplace that empowers us to follow up on ideas and initiatives we are passionate about. Ducky’s company objectives are important, but more important are the ideas, creativity and dedication of each employee working to achieve those objectives.
If you want to implement some of the same principles in your own organisation, this page will guide you in the right direction.
Key principles of self-organisation
We are all leaders
At Ducky we are encourage to follow up on our initiatives, work on the tasks we are passionate about and acquire the knowledge we need to be the best version of ourself. We work in teams and seek advice when making decisions.
Follow the purpose1
Our purpose is to contribute toward a sustainable planet. Detailed directions cannot be taken only based on our purpose, but it ensures a common set of values for all co-workers which gives us a set of principles we can use for everyday collaboration and decision-making.
Your whole self at work
We must trust each other to be efficient. We don’t do things contrary to our inner sense of right and wrong, and we are happy to share both good and bad experiences and feelings with our co-workers.
The organisations of the future
The guidelines for how any company can be more efficient by replacing leaders and hierarchy with purpose and passion. Many companies have already succeeded and we have no doubt that this is the future way of organising companies or organisations. Get inspiration and advice on:
Growing as self-organized teams
Together with our mentor Bonnitta Roy and her framework the Open Participatory Organization (OPO), we divide ourselves into semi-autonomous units called locations. Each location contains a maximum of 16 co-workers, and there is a close cooperation between them. Each location have distinct focus areas, it’s own set of sub-values and ways to organize.
Profit for good
A social entrepreneurship with big ambitions
Ducky is registered as a stock company with statutes that resembles a foundation. In this way, all profit goes back to improve our existing products and services, or goes into new initiatives that drives sustainability. This organisational model is an effective way of solving societal challenges, with the maximum social return on investment. Buying our products not only brings value to your company in terms of sustainability, but also works as investments for further solutions that will benefit the world.
How do you make decisions?
Is it really scalable?
How do you get all tasks done?
Instead of a boss we rely on something much more powerful: utilising a mixture of intrinsic motivation, peer-pressure and market demands.
- 1. Intrinsic motivation arises when our values and beliefs are aligned, and we are empowered to work in teams with our co-workers to develop our ideas into solutions and services.
- 2. Peer pressure is enabled by absolute transparency of information – all teams know how others are performing, and we support each other while we at the same time are held responsible for our actions.
- 3. As all of us are informed on how the organisation is doing and at the same time empowered to follow our instincts we are flexible to adjust our services according to market demands.
How are finances allocated?
Have more questions?
Please do not hesitate to ask us for more information! We’d love to share more of our story with you.
The quickest way to societal sustainability
Placing profit to serve the purpose
By reinvesting profits back into the business, to serve the purpose, we’ve built ourselves a framework that scales sustainability – fast
Better jobs - for more people
By placing profits back into the company, we are able to hire the right people and scale faster. It helps us improve current products and develop new ones. It helps us reach sustainability. Faster.
We’re building an organization that embrace co-worker initiatives and place profits to serve it’s purpose. This way we create a culture where we can harness efficient and great ideas favoring sustainability.
By reinvesting profits back into the company, serving the purpose, we are able to equate social, economical and ecological sustainability in our organization.
Want to start a similar organisation?
Have a start-up idea? Curious about creating a similar workplace? Start by reading our co-worker handbook, and feel free to copy the content!