We believe that all companies should only exist to meet societal needs. When a company is guided by these needs, the traditional hierarchy is no longer required.
In Ducky, our common purpose is contributing to a sustainable planet, and as co-workers we trust each other to perform all the tasks on our way because we follow our passion, and not because we are told to do so. We work toward positive societal change every day, and through collaboration we create amazing services and profit used to maximize our social value.
When we started Ducky in 2014 we wanted an organisational structure that in itself impacts the world positively. A model that supports the innovation and creation of real, continuous change favoring a sustainable planet. A workplace that empowers us to follow up on ideas and initiatives we are passionate about. Ducky’s company objectives are important, but more important are the ideas, creativity and dedication of each employee working to achieve those objectives.
If you want to implement some of the same principles in your own organisation, this page will guide you in the right direction.
Instead of a boss we rely on something much more powerful: utilising a mixture of intrinsic motivation, peer-pressure and market demands.
By placing profits back into the company, we are able to hire the right people and scale faster. It helps us improve current products and develop new ones. It helps us reach sustainability. Faster.
We're building an organization that embrace co-worker initiatives and place profits to serve it's purpose. This way we create a culture where we can harness efficient and great ideas favoring sustainability.